Unfrosted review: "Jerry Seinfeld’s Netflix movie is a deliciously silly, spoofy tale"

GamesRadar+ VerdictA deliciously silly, spoofy tale of the 60s battle for breakfast domination, filled with high-fructose fun.

GamesRadar+ Verdict

GamesRadar+ Verdict

A deliciously silly, spoofy tale of the 60s battle for breakfast domination, filled with high-fructose fun.

A deliciously silly, spoofy tale of the 60s battle for breakfast domination, filled with high-fructose fun.

Why you can trust GamesRadar+Our experts review games, movies and tech over countless hours, so you can choose the best for you.Find out more about our reviews policy.

Why you can trust GamesRadar+Our experts review games, movies and tech over countless hours, so you can choose the best for you.Find out more about our reviews policy.

As packed with yuks as a Pop Tart is with fruit-adjacent filling, Jerry Seinfeld’s wacky, pastel-coloured comedy turns the sorta-true story of the 1963 Kellogg’s/Post Foods ‘boxed breakfast pastry’ wars into a hilarious, The Right Stuff-styled battle to be the titan of toaster treats.

Taking on the ruthless Marjorie Post (Amy Schumer), wily Kellogg’s marketing exec Bob Cabana (Seinfeld) and freewheeling food tech Donna ‘Stan’ Stankowski (Melissa McCarthy) assemble an eccentric team of Taste Pilots, whose exploding/disgusting/downright creepy inventions splatter the film with sight gags.

Lovers of TV classic Seinfeld will spot traces of Jerry’s wisecracking deadpan in Bob. But otherwise big, broad performances (like Hugh Grant’s turn as an actorish, mascot-revolt-inciting Tony The Tiger) are the order of the day. Seinfeld’s assured direction (he’s a first-time helmer at 70) keeps the story popping like a hot breakfast treat, including a shot-for-shot Apollo 13-homaging toaster take-off.

Unfrosted is available to stream on Netflix from May 3. Here’s our guides to thebest Netflix moviesand thebest Netflix showsto stream now.

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Unfrosted: The Pop-Tart Story

I need everyone to see angry Hugh Grant in a Tony the Tiger costume in the first trailer for Jerry Seinfeld’s Pop-Tarts movie

I need everyone to see angry Hugh Grant in a Tony the Tiger costume in the first trailer for Jerry Seinfeld’s Pop-Tarts movie

Melissa McCarthy and Jerry Seinfeld in Unfrosted: The Pop Tart Story

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1Nemesis review: “A magical sense of tension”

Nemesis board game models and tokens laid out on a board

1Nemesis review: “A magical sense of tension”

1

Nemesis review: “A magical sense of tension”

2Arcs review: “A whole lot of game in a small package”

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4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

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1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

Shadow brandishes a gun in Sonic The Hedgehog 3

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2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

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3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3

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4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4

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5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

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5

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5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”

5

Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”

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