Ubisoft CEO says "our goal is not to push any specific agenda" amid "polarized comments" circling Assassin's Creed Shadows

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Ubisoft)

Assassin's Creed Shadows cinematic screenshot

Ubisofthas seemingly again commented on the backlash toAssassin’s Creed Shadows' Black protagonist, this time saying it isn’t pushing any specific agenda.

In case you’re among the lucky few to have missed it, Assassin’s Creed Shadows has been through the ringer since it was announced back in May. Certain corners of the internet pounced on it for a perceived lack ofhistorical accuracyandforced diversity. Meanwhile, its reveal sparked a heated debate over whether its Black protagonist, Yasuke, was actually a real-life Samurai (he was), and completely unrelated to all of that,Ubisoft also had to apologize for the unauthorized use of a flag in Shadows' concept art.

In a conference call and accompanyingfinancial documentpublished Wednesday, Guillemot struck a notably more neutral tone in addressing “an important problem of perception that has been affecting the company’s performance.”

Meanwhile,Ubisoft said Assassin’s Creed Shadows is “the most ambitious entry in the franchise” and was delayed last-minute because “we really want to make sure execution is flawless”.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

CATEGORIESPS5Xbox Series XPC GamingPlatformsPlayStationXbox

CATEGORIES

More about assassin s creedI’ve seen enough: Assassin’s Creed Shadows will beat Black Flag as my favorite AC game as Ubisoft says it lets you “Naruto run” as the “fastest Assassin” it’s ever madeUbisoft had to “retool” the mobile game lore for Assassin’s Creed Shadows, with a brand new modern narrative that “will develop over time"Latest26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time"See more latest►

More about assassin s creedI’ve seen enough: Assassin’s Creed Shadows will beat Black Flag as my favorite AC game as Ubisoft says it lets you “Naruto run” as the “fastest Assassin” it’s ever madeUbisoft had to “retool” the mobile game lore for Assassin’s Creed Shadows, with a brand new modern narrative that “will develop over time"Latest26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time"See more latest►

More about assassin s creedI’ve seen enough: Assassin’s Creed Shadows will beat Black Flag as my favorite AC game as Ubisoft says it lets you “Naruto run” as the “fastest Assassin” it’s ever madeUbisoft had to “retool” the mobile game lore for Assassin’s Creed Shadows, with a brand new modern narrative that “will develop over time”

More about assassin s creed

I’ve seen enough: Assassin’s Creed Shadows will beat Black Flag as my favorite AC game as Ubisoft says it lets you “Naruto run” as the “fastest Assassin” it’s ever madeUbisoft had to “retool” the mobile game lore for Assassin’s Creed Shadows, with a brand new modern narrative that “will develop over time”

I’ve seen enough: Assassin’s Creed Shadows will beat Black Flag as my favorite AC game as Ubisoft says it lets you “Naruto run” as the “fastest Assassin” it’s ever made

I’ve seen enough: Assassin’s Creed Shadows will beat Black Flag as my favorite AC game as Ubisoft says it lets you “Naruto run” as the “fastest Assassin” it’s ever made

Ubisoft had to “retool” the mobile game lore for Assassin’s Creed Shadows, with a brand new modern narrative that “will develop over time”

Ubisoft had to “retool” the mobile game lore for Assassin’s Creed Shadows, with a brand new modern narrative that “will develop over time”

Latest26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time"See more latest►

Latest

26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time”

Promo artwork for Colin McCrae Rally 2005 showing a car jumping above desert sands

26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time”

26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time”

See more latest►

Most Popular

Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in Morrowind

Disney Plus' new Spider-Man show is no longer canon in the MCU because it was “not fun” to put limitations on its story

Master Chief’s absence from Halo Wars wasn’t Bungie’s fault, it was a move to make players “care about everybody else” in the RTS

One of Sonic 3’s writers threatens us with a good time in a future movie: “We gotta get Big the Cat in there in some capacity”

This nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC too

League of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane”

After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarming

James Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed”

Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digital

Escape the horrors of family time this holiday with Slitterhead’s first ever discount

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS

1Nemesis review: “A magical sense of tension”

Nemesis board game models and tokens laid out on a board

1Nemesis review: “A magical sense of tension”

1

Nemesis review: “A magical sense of tension”

2Arcs review: “A whole lot of game in a small package”

2Arcs review: “A whole lot of game in a small package”

2

Arcs review: “A whole lot of game in a small package”

3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

3

Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

4

Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

5

Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

Shadow brandishes a gun in Sonic The Hedgehog 3

1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

1

Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

2

Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3

Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4

The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

5

Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

Squid Game season 2

1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

1

Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

2

Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

3

Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

4

Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

5

Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

Contents