GamesThere’s no way Nintendo approved this AI Mario abominationWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesThere’s no way Nintendo approved this AI Mario abominationWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: @ProbChild_ on Twitter)
Update, January 11:A representative for Proto has reached out to offer some clarity on the AI Mario display at CES.
“The AI hologram animation briefly seen today is an unfinished proof of concept tested for a client to demonstrate technological capabilities and innovation. It is not intended for commercial release. AARP and Nintendo were not involved in the inadvertent showing today. The fact that so many gamers of the world have taken notice shows that they are the best fans in the world and we salute them.”
Original story, January 10:CES is in full swing, and Mario was there in holographic AI form to give folks at the AARP booth advice on how to eat healthy. I wish I was joking.
Footage of this AI-powered Mario hit the internet courtesy ofTwitter user ProbChild, and pretty quickly captured the internet’s collective nightmares. It’s a combination of life-sized holographic display, AI chatbot, and awkwardly animated Mario facsimile. Just ask Mario a question and this…thingwill answer with generic advice straight out of a ChatGPT prompt.
What’s with these animations? What’s with thisvoice? It looks like Mario is recovering from shoulder surgery and being forced to lip-sync along with a deep-voiced Italian man who has never once considered the possibility of eating a magic mushroom. It’s so weird and off-model that I can’t imagine Nintendo has signed off on any of this.
So Mario was at #CES But uh… who approved this abomination? 💀 pic.twitter.com/diG3axCJIGJanuary 10, 2024
So Mario was at #CES But uh… who approved this abomination? 💀 pic.twitter.com/diG3axCJIGJanuary 10, 2024
This all seems to tie into AARP’sAgeTech Collaborative, a group of tech outfits with a website full of phrases like “accelerating innovation.” Basically, it seems to be a networking initiative for tech startups whose products might benefit older folks to show their wares and connect with investors. This Mario is being displayed on a holographic display platform called Proto, though there’s no clear indication of who’s providing the AI and animation. (Again, though, it’s a safe bet that it’s not Nintendo.)
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more
All I really know is that this is all profoundly upsetting and I might just have found the one instance where I would appreciate Nintendo vigorously defending its IP from derivative works.
Valve’s new Steam policy will allow the “vast majority” of AI games to release.
See more Games News
More about games26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time"“Beyond Good and Evil’s influence is 2000% Miyazaki”: 21 years on, the developers behind Ubisoft’s cult classic reflect on how it came to beLatest"Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yetSee more latest►
More about games26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time"“Beyond Good and Evil’s influence is 2000% Miyazaki”: 21 years on, the developers behind Ubisoft’s cult classic reflect on how it came to beLatest"Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yetSee more latest►
More about games26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time"“Beyond Good and Evil’s influence is 2000% Miyazaki”: 21 years on, the developers behind Ubisoft’s cult classic reflect on how it came to be
More about games
26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time"“Beyond Good and Evil’s influence is 2000% Miyazaki”: 21 years on, the developers behind Ubisoft’s cult classic reflect on how it came to be
26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time”
26 years later, Codemasters' Chris Southall talks Colin McRae Rally: “We wanted to do something that was an authentic rally experience for the hardware of the time”
“Beyond Good and Evil’s influence is 2000% Miyazaki”: 21 years on, the developers behind Ubisoft’s cult classic reflect on how it came to be
“Beyond Good and Evil’s influence is 2000% Miyazaki”: 21 years on, the developers behind Ubisoft’s cult classic reflect on how it came to be
Latest"Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yetSee more latest►
Latest
“Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yet
“Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yet
“Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yet
See more latest►
Most Popular
Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in Morrowind
Disney Plus' new Spider-Man show is no longer canon in the MCU because it was “not fun” to put limitations on its story
Master Chief’s absence from Halo Wars wasn’t Bungie’s fault, it was a move to make players “care about everybody else” in the RTS
One of Sonic 3’s writers threatens us with a good time in a future movie: “We gotta get Big the Cat in there in some capacity”
This nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC too
League of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane”
After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarming
James Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed”
Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digital
Escape the horrors of family time this holiday with Slitterhead’s first ever discount
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS
1Nemesis review: “A magical sense of tension”
1Nemesis review: “A magical sense of tension”
1
Nemesis review: “A magical sense of tension”
2Arcs review: “A whole lot of game in a small package”
2Arcs review: “A whole lot of game in a small package”
2
Arcs review: “A whole lot of game in a small package”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3
Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4
Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5
Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1
Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2
Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3
Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4
The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5
Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
1
Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
2
Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
3
Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
4
Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
5
Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”