HardwareTVs & MonitorsThe LG OLED TV I think about buying daily is back down to its lowest priceWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
HardwareTVs & MonitorsThe LG OLED TV I think about buying daily is back down to its lowest priceWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Future / LG)

TheLGOLED TV B4 lives in the gaming hardware room of my head rent-free, so I’m naturally always looking for discounts. With Prime Day on the horizon, I’m pleased to report that the 120Hz panel has dropped back to its lowest price, meaning I’m more tempted than ever to splash out.
At Amazon, the 55-inch LG OLED B4 has droppedto $1,196.99from $1,296.99, but keep in mind that price has shifted from its original $1,600 MSRP. So, you’re technically getting an even better offer than you’d think, as it’s a 2024best gaming TVcontender that only arrived back in the Spring. In fact, before August, you’d be lucky to see this specific model for under $1,300 even with discounts applied, which is to be expected with how fresh it is.
Keep in mind thatPrime Day TV dealstechnically haven’t kicked off yet, even though this is the OLED B4’s lowest recorded price. There’s always a chance that we’ll see further drops during the actual Big Deal Days event, but I feel like Amazon is potentially getting ahead of the curve with this offer. It would have made more sense to keep the TV at full price for a few more days before kicking it to a record low during the sale if it was destined to fall further, but alas, we already have a great deal here.
LG OLED B4 55-inch|$1,296.99$1,196.99 at AmazonSave $100 -The OLED B4 is back at its lowest price just in time for Prime Day round 2, but this builds upon previous deals that have chipped away at its MSRP. It previously only managed to drop to $1,300, so seeing an extra $100 off is great ahead of the big sale.Buy it if:✅You want fantastic OLED visuals✅You’re looking for a 2024 TV✅You care about contrast and colorsDon’t buy it if:❌You’d rather invest in the C4❌You’re looking for bigger than 55-inchPrice check:Best Buy $1,199|Walmart (out of stock)View Deal
LG OLED B4 55-inch|$1,296.99$1,196.99 at AmazonSave $100 -The OLED B4 is back at its lowest price just in time for Prime Day round 2, but this builds upon previous deals that have chipped away at its MSRP. It previously only managed to drop to $1,300, so seeing an extra $100 off is great ahead of the big sale.Buy it if:✅You want fantastic OLED visuals✅You’re looking for a 2024 TV✅You care about contrast and colorsDon’t buy it if:❌You’d rather invest in the C4❌You’re looking for bigger than 55-inchPrice check:Best Buy $1,199|Walmart (out of stock)View Deal
LG OLED B4 55-inch|$1,296.99$1,196.99 at AmazonSave $100 -The OLED B4 is back at its lowest price just in time for Prime Day round 2, but this builds upon previous deals that have chipped away at its MSRP. It previously only managed to drop to $1,300, so seeing an extra $100 off is great ahead of the big sale.Buy it if:✅You want fantastic OLED visuals✅You’re looking for a 2024 TV✅You care about contrast and colorsDon’t buy it if:❌You’d rather invest in the C4❌You’re looking for bigger than 55-inchPrice check:Best Buy $1,199|Walmart (out of stock)View Deal
LG OLED B4 55-inch|$1,296.99$1,196.99 at AmazonSave $100 -The OLED B4 is back at its lowest price just in time for Prime Day round 2, but this builds upon previous deals that have chipped away at its MSRP. It previously only managed to drop to $1,300, so seeing an extra $100 off is great ahead of the big sale.Buy it if:✅You want fantastic OLED visuals✅You’re looking for a 2024 TV✅You care about contrast and colorsDon’t buy it if:❌You’d rather invest in the C4❌You’re looking for bigger than 55-inchPrice check:Best Buy $1,199|Walmart (out of stock)

LG OLED B4 55-inch|$1,296.99$1,196.99 at AmazonSave $100 -The OLED B4 is back at its lowest price just in time for Prime Day round 2, but this builds upon previous deals that have chipped away at its MSRP. It previously only managed to drop to $1,300, so seeing an extra $100 off is great ahead of the big sale.Buy it if:✅You want fantastic OLED visuals✅You’re looking for a 2024 TV✅You care about contrast and colorsDon’t buy it if:❌You’d rather invest in the C4❌You’re looking for bigger than 55-inchPrice check:Best Buy $1,199|Walmart (out of stock)
LG OLED B4 55-inch|$1,296.99$1,196.99 at AmazonSave $100 -The OLED B4 is back at its lowest price just in time for Prime Day round 2, but this builds upon previous deals that have chipped away at its MSRP. It previously only managed to drop to $1,300, so seeing an extra $100 off is great ahead of the big sale.
Buy it if:
✅You want fantastic OLED visuals✅You’re looking for a 2024 TV✅You care about contrast and colors
Don’t buy it if:
❌You’d rather invest in the C4❌You’re looking for bigger than 55-inch
Price check:Best Buy $1,199|Walmart (out of stock)
View Deal
View Deal
View Deal
Should you buy the LG OLED B4
(Image credit: LG)

I’m a realist, and while theLG OLED G4is practically the gaming TV of my dreams, I know there’s more chance of me affording the OLED B4. I know many players will be in that exact situation budget-wise, as spending a few thousand on a living room display is a serious investment. Therefore, aiming for something that still offers premium perks like a 120Hz refresh rate, variable refresh rate, and G-Sync compatibility for PCs.
The main selling point, of course, is LG’s fabulous OLED tech. If you’ve been rocking a traditional LED display for years, or you’re looking for something punchier than mid-range mini LED models, you won’t be disappointed with the deep blacks and contrast the company’s panels can provide. I’ve personally never had a better time using my PS5 and messing with PC gameplay on the couch than with one of these displays, and the B-series makes the financial barrier to entry that bit more climbable.
As for how it stacks up against competitors, there are admittedly some great options out there that’ll set you back less. The colors aren’t as impressive, nor does its HDR abilities punch quite as hard when watching UHD Blu-rays, but theHisense U7Ncan serve up similar 120Hz capabilities for FPS fans. I’m also gearing up to share mySamsungQN85D review, and the QLED set has the chops to almost keep up with similarly priced OLED options.
Price cuts are ultimately the thing that’d push me to go for the LG OLED B4 over most alternatives out there, especially when second choices come in at the same price. Naturally, I’ll be continually digging forPrime Day gaming dealsgold throughout the week ahead, and I’ll be sure to let you know if any better discounts surface.
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1Nemesis review: “A magical sense of tension”
1Nemesis review: “A magical sense of tension”
1
Nemesis review: “A magical sense of tension”
2Arcs review: “A whole lot of game in a small package”
2Arcs review: “A whole lot of game in a small package”
2
Arcs review: “A whole lot of game in a small package”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
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Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
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5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
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Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1
Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
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3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
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4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4
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5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5
Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
1
Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
2
Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
3
Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
4
Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
5
Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”