GamesThird Person ShooterThe First DescendantThe First Descendant publisher says game developers need to be “focusing on user feedback,” not looking at old data, if they want to make great gamesWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesThird Person ShooterThe First DescendantThe First Descendant publisher says game developers need to be “focusing on user feedback,” not looking at old data, if they want to make great gamesWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Nexon)
Nexon, the developer and publisher behind MMOs likeThe First Descendant, doesn’t rely on a game’s potential profit to ensure its success – instead, the company looks to the “raw voices of users” while working on new titles.
“If it’s an MMORPG, we can roughly imagine how it will perform,” Park states. “However, when it comes to titles like Blue Archive or The First Descendant, neither my company nor I personally have experience making and releasing such games to the market, and even in Korea, these kinds of games have hardly been made up until now.” Considering this lack of data, Nexon prefers to “run with projects” without any defined performance forecast.
According to Park, this applies to the company’s production process even with titles that cost $70 million or more. An absence of pre-existing data isn’t the only reason, either – he simply doesn’t trust the numbers while trying to assess a game’s potential success. He prefers to look to the “raw voices of users” instead. “Working backwards based on the profit you want to achieve with your game used to work fine in the past, when production costs were low.”
That’s why the company opts to test games with players, “even in the middle of development and collect feedback.” This feedback may not be able to provide developers with direct data about the number of downloads or purchases they can expect, but it’s how they can “find out whether users would like to play our game and come back to it, and we choose to believe in this and run with it.”
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