EntertainmentMoviesHorror MoviesSmile 2Smile 2 director says the movie’s viral marketing strategy is “blurring the lines between reality and fiction” to help “build credibility” for the horror sequelWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
EntertainmentMoviesHorror MoviesSmile 2Smile 2 director says the movie’s viral marketing strategy is “blurring the lines between reality and fiction” to help “build credibility” for the horror sequelWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Paramount Pictures)
But they didn’t stop there, as creepy smiling actorshave also been spottedhidden within crowds at events like baseball games, repeating the spooky tactics that were used for the 2022 original film.
For writer/director Parker Finn, who helms both installments in the series, this unique marketing strategy is crucial for the movies. As he tells GamesRadar+ in a recent interview, this was especially true for Smile 2 given that the lead character is supposed to be a huge celebrity. The filmmaker therefore wanted to help audiences build a relationship with Skye before going into the movie itself.
Finn explains: “Paramount has this wonderful marketing department, we are very collaborative together, we talk about things ahead of time. I love this blurring of the lines between reality and fiction, this meta nature of whether this pop star exists in our world, as it sort of feels like it does. That was really important to me to help build credibility so you go into the film feeling like you already know her.”
First reactions to Smile 2have universally been praising Scott’s performance as Skye, who is arguably best known for her turn asDisneyprincess Jasmine in the 2019 live-action adaptation of Aladdin. In fact, it was partly that role that led to Scott’s casting here, as Finn wanted to turn it on its head.
He concludes: “She’s such a force of nature, she’s incredibly talented, she bought this uncanny X factor, this gravitas where I believed her as this pop star but she’s also so raw and vulnerable. Part of me too loved this idea of taking a Disney princess and putting her through Smile.”
Smile 2 hits UK cinemas on October 17, before releasing in US theaters on October 18.
Sign up for the Total Film Newsletter
Bringing all the latest movie news, features, and reviews to your inbox
For more, check out our picks of thebest horror moviesand theupcoming horror moviesyou should be watching out for.
More about horror moviesNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief"LatestI didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tastySee more latest►
More about horror moviesNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief"LatestI didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tastySee more latest►
More about horror moviesNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief”
More about horror movies
Nosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief”
Nosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted one
Nosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted one
Nosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief”
Nosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief”
LatestI didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tastySee more latest►
Latest
I didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tasty
I didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tasty
I didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tasty
See more latest►
Most PopularLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief"Warner Bros. is inexplicably delisting a bunch of games without warning, again, and devs are once again distraught: “We are heartbroken"Marvel Rivals joins Manor Lords, Palworld, and Helldivers 2 as one of Steam’s best-selling and most-played new releases of 2024 despite launching at the end of the year
Most PopularLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief"Warner Bros. is inexplicably delisting a bunch of games without warning, again, and devs are once again distraught: “We are heartbroken"Marvel Rivals joins Manor Lords, Palworld, and Helldivers 2 as one of Steam’s best-selling and most-played new releases of 2024 despite launching at the end of the year
Most PopularLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief"Warner Bros. is inexplicably delisting a bunch of games without warning, again, and devs are once again distraught: “We are heartbroken"Marvel Rivals joins Manor Lords, Palworld, and Helldivers 2 as one of Steam’s best-selling and most-played new releases of 2024 despite launching at the end of the year
Most Popular
League of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane”
After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarming
James Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed”
Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digital
Escape the horrors of family time this holiday with Slitterhead’s first ever discount
Nosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted one
You might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeath
The team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about it
Nosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief”
Warner Bros. is inexplicably delisting a bunch of games without warning, again, and devs are once again distraught: “We are heartbroken”
Marvel Rivals joins Manor Lords, Palworld, and Helldivers 2 as one of Steam’s best-selling and most-played new releases of 2024 despite launching at the end of the year
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS
1Nemesis review: “A magical sense of tension”
1Nemesis review: “A magical sense of tension”
1
Nemesis review: “A magical sense of tension”
2Arcs review: “A whole lot of game in a small package”
2Arcs review: “A whole lot of game in a small package”
2
Arcs review: “A whole lot of game in a small package”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3
Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4
Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5
Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1
Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2
Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3
Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4
The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5
Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
1
Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
2
Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
3
Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
4
Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
5
Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”