GamesActionGTA 6Rockstar Games owner predicts AI, which has already impacted jobs, won’t steal any jobs: “It’s actually crazy. It’s not going to make people irrelevant"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesActionGTA 6Rockstar Games owner predicts AI, which has already impacted jobs, won’t steal any jobs: “It’s actually crazy. It’s not going to make people irrelevant"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Rockstar Games)

Take-Two, the parent company ofGTA 6’sRockstar Gamesand publisher 2K, will likely pursue the technology regardless. During aninterviewat TD Cowen’s 52nd Annual Technology, Media, and Telecom Conference earler this week, Take-Two CEO Strauss Zelnick claimed that generative AI could allow the company’s developers to “do a bunch of stuff more efficiently… so we’ll turn our attention to other things, and those other things will probably still be costly and time-consuming.”
Despite those concerns, Zelnick continues to state that AI won’t harm employment. “I also don’t think for a minute that generative AI is going to reduce employment, that’s crazy,” he adds. “It’s actually crazy. It’s not going to make people irrelevant. It’s going to change the nature of certain forms of employment, and that’s a good thing.” How the tech will “change the nature” of the medium was left a mystery, particularly when most forms of generative AI scrap pre-existing data to spit out whatever sound, image, or writing the user wants.
Regardless, numerousreportsalready detail the ways in which AI can, and already has, impacted jobs. Only time will tell, but creators across the industry don’t have high hopes for the tech, fromHideo KojimaandCyberpunk 2077’s lead quest designerto aRed Dead Redemption 2 actor.
Elsewhere, the CEO said GTA 6 could be “unmatched in the industry.”
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1Nemesis review: “A magical sense of tension”
1Nemesis review: “A magical sense of tension”
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Nemesis review: “A magical sense of tension”
2Arcs review: “A whole lot of game in a small package”
2Arcs review: “A whole lot of game in a small package”
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Arcs review: “A whole lot of game in a small package”
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3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
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Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
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1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
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2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
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3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
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4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
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5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
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1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
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Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
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2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
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4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
4
Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
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5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
5
Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”