Putting the Borderlands 4 reveal just 2 weeks after the Borderlands movie's $90m flop is being hailed as Randy Pitchford's ultimate "big brain move"

GamesAction RpgBorderlandsBorderlands 4Putting the Borderlands 4 reveal just 2 weeks after the Borderlands movie’s $90m flop is being hailed as Randy Pitchford’s ultimate “big brain move"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

GamesAction RpgBorderlandsBorderlands 4Putting the Borderlands 4 reveal just 2 weeks after the Borderlands movie’s $90m flop is being hailed as Randy Pitchford’s ultimate “big brain move"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Gearbox Software)

Borderlands 4 screenshot showing bandit mask

The newly announcedBorderlands 4is doing a strange bit of damage control for theGearboxfranchise after the disastrous Borderlands movie.

This was all well before Gearbox CEO Randy Pitchford very confidently saidBorderlands 4 was the “greatest thing” the studio has ever done. There’s dancing around something, then there’s whatever Pitchford was doing here.

“Big Brain Move: Give movie rights to your franchise to a group that will butcher it… distraction technique! Follow up: Release un-leaked announcement!” reads oneRedditcomment reacting to the game announcement. “Damage control at it’s finest” chimes in another comment.

In fact, it’s worth pointing out that the Borderlands movie already appears to have had a positive effect on the games it takes inspiration from.Borderlands 3 rocketed up Steam’s best-sellers chartlast week for example, while Borderlands 2 has also seen a huge influx of players. Even if people didn’t love the movie, it’s good that they’re still trying out Gearbox’s games.

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Borderlands 3’s new update lets players skip to max level in the funniest way possible: starting at the final boss with garbage gear.

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Gearbox lead wants Borderlands 4 to have less “toilet humor,” says the thought of “skibidi toilet” and a gun called “Hawk 2A” in the game makes him want to “cry real tears"The new Borderlands 4 trailer’s hidden messages have already been decoded, leaving the community with yet another riddle

Gearbox lead wants Borderlands 4 to have less “toilet humor,” says the thought of “skibidi toilet” and a gun called “Hawk 2A” in the game makes him want to “cry real tears”

Gearbox lead wants Borderlands 4 to have less “toilet humor,” says the thought of “skibidi toilet” and a gun called “Hawk 2A” in the game makes him want to “cry real tears”

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The new Borderlands 4 trailer’s hidden messages have already been decoded, leaving the community with yet another riddle

The new Borderlands 4 trailer’s hidden messages have already been decoded, leaving the community with yet another riddle

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1Nemesis review: “A magical sense of tension”

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Shadow brandishes a gun in Sonic The Hedgehog 3

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5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”

5

Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”

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