ComicsthorMarvel’s new mega-capitalist Thor shows the worst case scenario of what corporate superhero comics can beWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
ComicsthorMarvel’s new mega-capitalist Thor shows the worst case scenario of what corporate superhero comics can beWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Marvel Comics)
In other words, it’s exactly what was promised when the frankly hilariousinitial announcement of Thor’s reinvention as Chad Hammerwent out a few months ago. But does the satire have teeth when the call is coming from inside the house?
Spoilers ahead for Roxxon Presents: Thor #1
(Image credit: Marvel Comics)
First off, this comic is funny as hell. Writer Al Ewing, artist Greg Land, inker Jay Leisten, colorist Frank D’Armata, and letterer Joe Sabino, who are all credited as “Roxxon’s Al Ewing, Roxxon’s Greg Land,” etc, all understand the assignment, as the kids say.
Right off the bat, Ewing’s increasingly Roxxon buzzword-addled script itself is what truly sells what Roxxon Presents: Thor is going for, right down to his keen use of references to the modern AI and app-driven nature of today’s tech landscape.
(Image credit: Marvel Comics)
Roxxon itself is sufficiently painted as the absolute worst kind of greedy, profit hungry corporation, bent on making pollution look cool, and painting anyone concerned with pesky topics such as the environment or civil rights as a foolish clod with selfish, deceitful intent.
Comic deals, prizes and latest news
Get the best comic news, insights, opinions, analysis and more!
(Image credit: Marvel Comics)
Now, all of that said, the satire on display - showing the worst inclinations of mega-corporation-owned superhero comics - astute as it may be, is also coming from a mega-corporation-owned superhero company in thesame week that Marvel and one of its current breakout writers are disagreeing over whether Marvel Studios boss Kevin Feige intervened in the story of the death of Ms. Marvel Kamala Khan.
(Image credit: Marvel Comics)
Still, that message also leaves the lingering taste of the serpent’s tail in its own mouth, as Ewing and his creative partners themselves can only be as cutting in their satire as their own corporate interests allow. Even I, as I write this, work for a different corporation with its own standards and practices for what I write (for example, I could never say $#%&@ or *%$#^ in a published piece).
In that way, Roxxon Presents: Thor #1 raises some surprisingly philosophical and ponderous questions for a comic that primarily depicts the “Chad Hammer” version of Thor clumsily himbo-ing his way through an in-story plot so vacuous, so preposterously full of “say what you see” style dialogue that even Stan Lee would have balked.
To that end, it may seem like a backhanded compliment to say that Greg Land, whose art has often been criticized as sterile and cookie-cutter, is a good choice for a comic that is meant to come off as soulless, product-driven, corporate nonsense (and I guess it kind of is) but nonetheless, credit where it’s due, he captures not just the letter but the spirit of the story in a way that sincerely enhances Al Ewing’s script.
(Image credit: Marvel Comics)
The story continues in Immortal Thor #10, on sale May 1.
Check out the list of thebest Thor storiesof all time.
More about comicsPatton Oswalt and Jordan Blum explain why comics are still the perfect medium for superhero stories - “Visuals that will never be achieved in TV or movies can be achieved in comics"Creature Commandos gets a season 2 as James Gunn bestows us all with a monstrous holiday giftLatest"Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yetSee more latest►
More about comicsPatton Oswalt and Jordan Blum explain why comics are still the perfect medium for superhero stories - “Visuals that will never be achieved in TV or movies can be achieved in comics"Creature Commandos gets a season 2 as James Gunn bestows us all with a monstrous holiday giftLatest"Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yetSee more latest►
More about comicsPatton Oswalt and Jordan Blum explain why comics are still the perfect medium for superhero stories - “Visuals that will never be achieved in TV or movies can be achieved in comics"Creature Commandos gets a season 2 as James Gunn bestows us all with a monstrous holiday gift
More about comics
Patton Oswalt and Jordan Blum explain why comics are still the perfect medium for superhero stories - “Visuals that will never be achieved in TV or movies can be achieved in comics"Creature Commandos gets a season 2 as James Gunn bestows us all with a monstrous holiday gift
Patton Oswalt and Jordan Blum explain why comics are still the perfect medium for superhero stories - “Visuals that will never be achieved in TV or movies can be achieved in comics”
Patton Oswalt and Jordan Blum explain why comics are still the perfect medium for superhero stories - “Visuals that will never be achieved in TV or movies can be achieved in comics”
Creature Commandos gets a season 2 as James Gunn bestows us all with a monstrous holiday gift
Creature Commandos gets a season 2 as James Gunn bestows us all with a monstrous holiday gift
Latest"Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yetSee more latest►
Latest
“Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yet
“Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yet
“Issues encountered during the initial launch are a genuine part of the game’s history”: Wuthering Waves producer on the road to 2.0 and the open-world action RPG’s biggest update yet
See more latest►
Most Popular
Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in Morrowind
Disney Plus' new Spider-Man show is no longer canon in the MCU because it was “not fun” to put limitations on its story
Master Chief’s absence from Halo Wars wasn’t Bungie’s fault, it was a move to make players “care about everybody else” in the RTS
One of Sonic 3’s writers threatens us with a good time in a future movie: “We gotta get Big the Cat in there in some capacity”
This nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC too
League of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane”
After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarming
James Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed”
Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digital
Escape the horrors of family time this holiday with Slitterhead’s first ever discount
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS
1Nemesis review: “A magical sense of tension”
1Nemesis review: “A magical sense of tension”
1
Nemesis review: “A magical sense of tension”
2Arcs review: “A whole lot of game in a small package”
2Arcs review: “A whole lot of game in a small package”
2
Arcs review: “A whole lot of game in a small package”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3
Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4
Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5
Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1
Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2
Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3
Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4
The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5
Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
1
Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
2
Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
3
Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
4
Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
5
Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”