"I may need your help": Japanese visual novel publisher goofs too close to the sun by saying one anime girl plushie made more money in 28 hours than its past 28 years of games

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(Image credit: Nitro Origin / Jast)

The Song of Saya plush Fumo

Saya no Uta, orThe Song of Sayain English, is a notoriously graphic visual novel from the mind of Gen “Urobutcher” Urobuchi where a whole bunch of NSFW (arguably not safe for life, frankly) stuff happens. Its most iconic character is a disarmingly sweet-looking anime girl (andnothingelse) named Saya. Little ol' Saya recently got a new Fumo-brand plush from longstanding Japanese visual novel publisher JAST, as the company flagged onTwitter, and it was such a success that it caused a frankly amazing storm of miscommunication.

“Since the Saya Fumo has made more money in 28 hours than all our visual novel releases for the last 28 years combined (including Saya no Uta somehow) we’re rebranding to Dave’s Fumo Emporium and focusing exclusively on Saya Fumos forever,” said JAST’s Dave Adams in a tweet sharing the $60 plush and $100 vinyl-and-plush bundle for Saya.

Since the Saya Fumo has made more money in 28 hours than all our visual novel releases for the last 28 years combined (including Saya no Uta somehow) we’re rebranding to Dave’s Fumo Emporium and focusing exclusively on Saya fumos forever. pic.twitter.com/Mz6vdRyebIApril 10, 2024

Since the Saya Fumo has made more money in 28 hours than all our visual novel releases for the last 28 years combined (including Saya no Uta somehow) we’re rebranding to Dave’s Fumo Emporium and focusing exclusively on Saya fumos forever. pic.twitter.com/Mz6vdRyebIApril 10, 2024

To be fair, it’s not a bad plan. Within hours of the original post, the standalone Saya plush had sold out entirely, with only the vinyl bundle left standing. Saya fans remained unsated, and just under three hours after that, the bundle was gone too. (If you’re wondering why I’m not linking to the plushies, it’s partly because they’re sold out, but mostly because even the shop’s recommended products are incredibly NSFW because this is an R18 game and storefront. Look them up at your own risk.)

“And that’s that. All gone, everywhere. None left in the world. Thank you all for your incredible support of Saya, the perfect wonderful girl who never did anything wrong,” the JAST accountsaid.

“Now we have the cursed knowledge that selling Fumos to disturbed egirls is far more lucrative than [visual novels],” concludes the publisher, which has since understandably changed its Twitter bio to JAST Fumo Emporium.

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JAST Fumo Emporiumsaysthere were no “unusually large” orders that would indicate scalpers, so “at least on the hmarket [store] the real fans got them.” Asked how many plushies were produced, the emporiumrespondedsimply: “All of them.”

Here are thebest visual novelssure to hook you for hours on endwithoutdealing permanent psychic damage to your higher brain. For the most part, anyway.

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GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS

1Nemesis review: “A magical sense of tension”

Nemesis board game models and tokens laid out on a board

1Nemesis review: “A magical sense of tension”

1

Nemesis review: “A magical sense of tension”

2Arcs review: “A whole lot of game in a small package”

2Arcs review: “A whole lot of game in a small package”

2

Arcs review: “A whole lot of game in a small package”

3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

3

Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

4

Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

5

Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

Shadow brandishes a gun in Sonic The Hedgehog 3

1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

1

Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

2

Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3

Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4

The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

5

Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

Squid Game season 2

1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

1

Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

2

Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

3

Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

4

Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

5

Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

Contents