Dev of "waifu sci-fi RPG shooter" says doubling down on fan service literally paid off, so now it's tripling down in spite of "criticism" from people "who are not players"

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GamesRPGDev of “waifu sci-fi RPG shooter” says doubling down on fan service literally paid off, so now it’s tripling down in spite of “criticism” from people “who are not players"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

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(Image credit: Amazing Seasun Games)

Snowbreak: Containment Zone

After a slow launch last July, self-described “3D waifu sci-fi RPG shooter"Snowbreak: Containment Zonehas swan-dived into a pool of proudly sexualized outfits and animations – and this strategy has apparently boosted the game so much that developer Amazing Seasun Games is already planning a whole lot more despite some criticism.

A new report fromAutomatonputs a spotlight on how a concerted emphasis on fan service – a catch-all term often used to describe sexy outfits, scenes, and other content in games or anime especially – has benefited Snowbreak. In the originalJapanese interview(machine translated), the game’s Japanese producer directly agrees that the biggest contributing factor was releasing “fan service” content giving players what they want.

Snowbreak recently climbed to the number two slot on the China App Store and the top spot on Steam for Japan, which Amazing Seasun attributes to “listening to player feedback and making significant changes to the game since its launch in June 2023.”

Using Snowbreak’sSteamDB dataas a reference – a rough reference, because this game is also on mobile and, like most gacha games,muchbigger there – you’ll find sizable jumps in player count around mid-April and late-May. Coincidentally, these spikes overlap with the reveal and release of updates promising intimate hangout and dress-up sessions with the game’s many girls, including POV dates and increasingly revealing outfits.

(Image credit: Amazing Seasun Games)

Snowbreak: Containment Zone

Snowbreak hasn’t so much dialed up the fan service as it has marched into the middle of a busy intersection and dumped buckets of fan service over its head. For context, two of the most recent videos on the game’sofficial YouTube channelfeature one woman doing yoga in tight pants for just under two minutes and another woman straight-up pole dancing for just over a minute. Themostrecent video opens with a slow panning shot up the legs of Lyfe, one of the game’s main characters, whose first line here is, “Do you like me like this?” Nobody is being shy about this, and all of these videos have seen overwhelmingly positive like-to-dislike ratios onYouTube.

In Automaton’s report, Snowbreak’s producer does stress the team’s determination after an underwhelming launch, and how they “did not give up on Snowbreak” no matter “how tough the situation got,” but again returns to fan service as a lynchpin, as well as the team’s commitment to it despite pushback from, in his words, people who don’t play the game.

“We have received criticism of the game and its new approach from certain people who are not Snowbreak players,” the producer says. “But rest assured, we know very well who we should provide our services to.”

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(Image credit: Amazing Seasun Games)

Snowbreak: Containment Zone

As it happens, Snowbreak just dropped a new update for its one-year anniversary, Suspense in Skytopia, described as “a celebration of Snowbreak’s journey and its perseverance through thick and thin.” You’ll be shocked to hear that the trailer features two women in thin wedding dresses fighting for your affection. “Additional relationship levels have also been added, including the ability to romance your favorite characters,” a press release says of the update.

Snowbreak is clearly committed to this bit, which represents a fairly significant about-face on mature content compared to the game’s relatively tame and grittier tone at launch. Fans have even created a timeline showingLyfe’s evolving character design, metered out like the rings on a tree. This kind of sexualization is not at all uncommon in gacha games –  just look at Goddess of Victory: Nikke or Azur Lane, both immensely popular – but Snowbreak wasn’t nearly so all-in from the get-go. I reached out to Amazing Seasun to ask about the perceived upper limit of this style of content and its target audience.

“Suspense in Skytopia” Version Trailer丨Snowbreak: Containment Zone - YouTubeWatch On

“Suspense in Skytopia” Version Trailer丨Snowbreak: Containment Zone - YouTube

“Suspense in Skytopia” Version Trailer丨Snowbreak: Containment Zone - YouTube

“We have made significant changes to the game based on player feedback, and we feel the game is in a really strong position among our core audience,” producer Chong Chong replied. “Our team has built a great relationship with our players and we will continue to listen and take their requests into consideration as we continue developing Snowbreak over the years.

“While we have made the decision to increase the age rating recently, our goal is to bring Snowbreak to as many people as possible, and to create a game that people want to play. We will continue listening to player feedback as long as our fans keep playing.”

There’s a new gacha action RPG in town:Zenless Zone Zerois the latest game from Genshin Impact developer HoYoverse,and it’s already passed 50 million downloads.

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GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

GAME REVIEWSMOVIE REVIEWSTV REVIEWS

1Nemesis review: “A magical sense of tension”

Nemesis board game models and tokens laid out on a board

1Nemesis review: “A magical sense of tension”

1

Nemesis review: “A magical sense of tension”

2Arcs review: “A whole lot of game in a small package”

2Arcs review: “A whole lot of game in a small package”

2

Arcs review: “A whole lot of game in a small package”

3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

3

Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

4

Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

5

Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

Shadow brandishes a gun in Sonic The Hedgehog 3

1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

1

Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

2

Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3

Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4

The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

5

Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

Squid Game season 2

1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

1

Squid Game season 2 review: “Secures its place as one of the best shows on television right now”

2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

2

Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

3

Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

4

Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

5

Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

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