PlatformsXboxGTA 6Despite Palworld’s success, Game Pass needs the likes of Call of Duty or GTA 6 to become sustainable, former senior PR lead saysWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
PlatformsXboxGTA 6Despite Palworld’s success, Game Pass needs the likes of Call of Duty or GTA 6 to become sustainable, former senior PR lead saysWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Rockstar Games)
Microsoftneeds to wrestle either Call of Duty or GTA 6 onto its subscription service if it hopes to make its gaming division sustainable, according to former senior public relations lead Brad Hilderbrand.
Coming offthe closures of four Microsoft-owned studios, Hilderbrand blogged about where the mega-corporation can go from here in the wake of its exorbitantActivisionBlizzard buyout andmuted Xbox Game Pass growth. Hilderbrand speculates that almost every game that launches into Game Pass “badly misses its sales goals,” despite seeing a temporary boost from being the hot new thing.
“So games like Hi-Fi Rush, which is incredible mind you, get a very small bump in revenue from being the hot Game Pass game for a month, then it falls off a cliff when everyone moves onto the next thing,” he explains in aLinkedIn post. “Poor Redfall had it even worse since it launched so rough, it never had a chance.”
Hilderbrand continues to say that “the system was fine” back when the service was still on the uptick and the gaming division “was basically a rounding error in Microsoft’s books.” Since Xbox began its shopping spree for developers, publishers, and thenthepublisher Activision Blizzard, “the Eye of Sauron has turned” - or, in less nerdy terms, Microsoft higher-ups who don’t know what a Viva Pinata is are suddenly paying attention. “Xbox is expected to start making that $70 billion back, or at least cut expenses to the bone.”
Even though games such asStarfieldandPalworldcontributed to record-breaking engagement for the Xbox ecosystem, Hilderbrand argues that these releases “haven’t spurred near enough growth.” With smaller games (Hi-Fi Rush) and heavy hitters (Starfield) not moving the needle, Hilderbrand thinks Xbox needs “to put all the world’s biggest games on the service.”
“The only (outside) shot is to put all the world’s biggest games on the service and make it an absolute must-have in the eyes of players,” he says. “Minecraft is there already, Fortnite is there but it’s F2P so you’re not really adding value, the only things left are [Call of Duty] or GTA 6. No chance GTA goes to Game Pass, and I think with COD you’re doing the same math and basically saying it’s too much of a risk to give up the guaranteed sales revenue in the hope of driving enough Game Pass subs.”
Xbox president Sarah Bond just yesterday reiterated thatActivision games will hit the service on release day, supporting the idea that Microsoft is in fact willing to take a sales hit to potentially boost Game Pass.
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The Xbox president also swerved a question about why the Hi-Fi Rush and Pret teams were shut down, saying that success for every game is “really unique.”
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GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Squid Game season 2 review: “Secures its place as one of the best shows on television right now"2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
GAME REVIEWSMOVIE REVIEWSTV REVIEWS
1Nemesis review: “A magical sense of tension”
1Nemesis review: “A magical sense of tension”
1
Nemesis review: “A magical sense of tension”
2Arcs review: “A whole lot of game in a small package”
2Arcs review: “A whole lot of game in a small package”
2
Arcs review: “A whole lot of game in a small package”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3
Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4
Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
5
Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1
Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
2
Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
3
Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4
The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
5
Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”
1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
1Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
1
Squid Game season 2 review: “Secures its place as one of the best shows on television right now”
2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
2
Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
3Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
3
Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
4Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
4
Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”
5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
5Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
5
Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”