GamesRPGBaldur’s Gate 3Baldur’s Gate 3 publishing lead explains Larian’s player-first approach to marketing the RPG: “The industry’s best agencies … came up with nothing good"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesRPGBaldur’s Gate 3Baldur’s Gate 3 publishing lead explains Larian’s player-first approach to marketing the RPG: “The industry’s best agencies … came up with nothing good"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Larian)
After claiming “marketing is dead,“Baldur’s Gate 3’s publishing director has offered an explanation, outlining his philosophy that focusing directly on players is the key to potential success.
RE this dumbass marketing thing. Yes, we don’t have a credited marketer. I know it’s weird. We paid A LOT of money to trial the industry’s best agencies for this shit and they came up with nothing good. We learned some genuinely meaningful, replicable things from it.April 26, 2024
RE this dumbass marketing thing. Yes, we don’t have a credited marketer. I know it’s weird. We paid A LOT of money to trial the industry’s best agencies for this shit and they came up with nothing good. We learned some genuinely meaningful, replicable things from it.April 26, 2024
“We learned some genuinely meaningful, replicable things from it,” the first tweet in the thread reads. What follows is 10 tips directly from the Larian employee about how to market your game. “Hire funny people,” point number one reads. “The most meaningful connection you can have with audiences is what I call ‘true social resonance.'” Douse goes on to explain that this is “an authentic connection for the short or long term with an audience you know will f**k with what you’re doing.”
The thread has really valuable advice and gives us an insight into how Baldur’s Gate 3 was marketed. “If it isn’t immediately obvious, I am very passionate about games and that’s why I take the responsibility of being brutally honest very seriously,” Douse ends the thread. “It takes a lot of honesty, and a lot of zeal to make this stuff work.”
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1Nemesis review: “A magical sense of tension”
1Nemesis review: “A magical sense of tension”
1
Nemesis review: “A magical sense of tension”
2Arcs review: “A whole lot of game in a small package”
2Arcs review: “A whole lot of game in a small package”
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Arcs review: “A whole lot of game in a small package”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
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Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
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2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
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5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
5
Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”