GamesAs Star Wars Outlaws and Assassin’s Creed Shadows add to a 54% Ubisoft stock drop, Tencent and the Guillemot brothers reportedly consider a full buyoutWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesAs Star Wars Outlaws and Assassin’s Creed Shadows add to a 54% Ubisoft stock drop, Tencent and the Guillemot brothers reportedly consider a full buyoutWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Ubisoft)

Ubisoftstock has dropped 54% this year, in part because of"softer than expected" Star Wars Outlaws salesand asubstantial delay to Assassin’s Creed Shadows. In the wake of those financial troubles, a new report suggests that Tencent and the Guillemot brothers are considering full buyout of the publisher to take the company private.
A newBloomberg reportciting “people familiar with the matter” suggests that “the Chinese tech company and Guillemot Brothers Ltd. have been speaking with advisers to help explore ways to stabilize Ubisoft and bolster its value, the people said, asked not to be identified discussing a private matter. One of the possibilities being discussed would involve teaming up to take the company private, according to the people.”
Tencent already owns 9.2% of Ubisoft’s voting rights, while the Guillemot family holds around 20.5%. Tencent also owns 49.9% of Guillemot Brothers Ltd., a company that, in turn, owns some part of the founding family’s stake in Ubisoft. Representatives for Ubisoft, the Guillemots, and Tencent did not comment to Bloomberg.
Ubisoft stock is at a ten-year low, having been on a fairly steady downward trend since a major peak at the height of the COVID pandemic in 2020. Share prices have dropped 54% this year, falling off precipitously beginning at the start of September when word began to circulate thatStar Wars Outlawssales were not meeting expectations. The drop completed later in the month when Ubisoft confirmed those sales rumors alongside the revelation thatAssassin’s Creed Shadowswas being delayed.
AsCNBC reports, Ubisoft stock jumped 30% in the wake of the Bloomberg story.
Making “solid” games isn’t enough when you have “gamers expecting extraordinary experiences,” Ubisoft CEO says after Star Wars Outlaws.
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1Nemesis review: “A magical sense of tension”
1Nemesis review: “A magical sense of tension”
1
Nemesis review: “A magical sense of tension”
2Arcs review: “A whole lot of game in a small package”
2Arcs review: “A whole lot of game in a small package”
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Arcs review: “A whole lot of game in a small package”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
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Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”
4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
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Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”
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Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”
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2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”
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3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”
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4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”
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Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”
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2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”
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4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
4
Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”
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5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”
5
Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”