As Borderlands 4 eyes Steam, Gearbox boss Randy Pitchford addresses prediction Steam may be "dying" by now: "I’m a Steam customer, but sure wish they had more and better competition"

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(Image credit: Gearbox)

Borderlands 4 Bandit mask

Five years ago,GearboxbossRandy Pitchford predictedthat, “when we look back at Steam in five or 10 years, it may look like a dying store and other, competitive stores, will be the place to be,” alluding primarily to the then-fresh Epic Games Store and its more generous developer revenue split. Cut to today and not only is Steam quite lively,Borderlands 4is eyeing Steamandthe Epic Games Store, whereas Borderlands 3 was briefly an Epic exclusive. As some onlookers readied their eggs, Pitchford addressed his inaccurate prediction online, defending his stance as pro-competition.

“Yeah, Steam is the leading store for PC games and Epic is not pressing their advantage (which is a shame),“Pitchford said in a tweet. “I’m a Steam customer, but sure wish they had more and better competition that was more favorable to artists, designers, and creators than to the retailer. I will continue to support competitors to Steam and also support Steam.”

Separately, Pitchford added, “I don’t think I am anti-Steam as much as pro competition. It’s frustrating how much Steam takes given what they provide. I will happily support competitive platforms that are more favorable to artists and developers and creators than favorable to the retail operators.”

At base,Valvegets a 30% revenue cut of Steam game sales, whereas theEpic GamesStore takes 12%and offers six-month exclusivity dealsthat give developers 100% of the revenue. Epic boss Tim Sweeney has trumpeted this selling point for years, frequently mirroring Pitchford’s stance on competition and supporting creators. The Epic Games Store has also continually pumped out free games to win players over. Despite this, the Epic Games Store still wasn’t profitable as of late last year and hasn’t dealt a major blow to Steam’s PC dominance.

That’s not to say that everyone is perfectly happy with Steam, however.Per PC Gamer, a notable 2021 GDC surveyfound that the overwhelming majority of surveyed developers (mostly North American and European) didn’t think Steam does enough to justify its hefty cut. The 2024 survey didn’t ask the same question for comparison, sadly, though it did find that PC is still the most appealing platform to surveyed developers, with 66% of respondents interested compared to 35% for PS5, 34% for Xbox Series X, and 18% for Nintendo Switch (presumably because the Switch is quite old and theNintendo Switch 2is on the horizon).

Plenty of developers like Steam, of course; just recently the creator of beloved shipbuilder Cosmoteerargued Steam’s cut is worth it for the “free advertising” the storefront offers. Last year, Valve assured devs and usersSteam should not be “pay to win,“outlining the filters and algorithms that help games get noticed on Steam. Earlier this month,Steam added a new “Trending Free” chartto keep free games and demos from pushing other games down the coveted trending tab.

Borderlands 4 is set on an “all-new planet” rather than series mainstay Pandora.

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GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”

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GAME REVIEWSMOVIE REVIEWSTV REVIEWS

1Nemesis review: “A magical sense of tension”

Nemesis board game models and tokens laid out on a board

1Nemesis review: “A magical sense of tension”

1

Nemesis review: “A magical sense of tension”

2Arcs review: “A whole lot of game in a small package”

2Arcs review: “A whole lot of game in a small package”

2

Arcs review: “A whole lot of game in a small package”

3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

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Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure”

4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

4

Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years”

5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

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Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths”

1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

Shadow brandishes a gun in Sonic The Hedgehog 3

1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show”

1

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2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie”

2

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3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

3

Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

4

The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien”

5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

5

Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite”

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Ncuti Gatwa as the Doctor and Nicola Coughlan as Joy in Doctor Who Christmas special Joy to the World

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1

Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat”

2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

2

Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses”

3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

3

Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist”

4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

4

Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands”

5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”

5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”

5

Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”

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